There is an increasing demand for European food products. Currently, food and feed companies are defining and verifying European origin in their own way. The notion of ‘from Europe’ brings a feeling of sustainability and quality resulting from European Union legislation, however Europe is bigger than the European Union alone.
Hence there is a clear need for one framework to define European origin and its attributes for the entire market – to create a level playing field and improve sustainable agricultural production on a large scale. Fields of Europe provides such a framework and is build upon 3 pillars.
Download the standard: English version / German version.