There is an increasing demand for European food products. Currently, food and feed companies are defining and verifying European origin in their own way. The notion of ‘from Europe’ brings a feeling of sustainability and quality resulting from European Union legislation, however Europe is bigger than the European Union alone.
Hence there is a clear need for one framework to define European origin and its attributes for the entire market – to create a level playing field and improve sustainable agricultural production on a large scale. Fields of Europe provides such a framework and is build upon 3 pillars.
Europe is defined as continental Europe, reflecting the daily reality of agricultural supply chains.
The different supply chain models for food and feed ingredients and products are defined under this pillar as well.
The sustainability pillar is based on European legislation for farmers in the area of soil, water, biodiversity, chemicals, fertilizers and labour and human rights.
The goal is to create a level playing field on the European continent for sustainable practices in agriculture.
The non-gmo pillar is added because almost all arable production in the European Union is non-gmo and non-gmo origin of crops and ingredients is an important attribute of European production. The leading non-gmo verification systems such as VLOG and ARGE are our reference.
Fields of Europe has prepared its standard and a number of short documents that explain more about the initiative. These documents can be found in this resources section.
This is the standard document as it was prepared by the coalition of founding companies and organisations. The document includes the scope, criteria and information about verification. The document is subject to an online stakeholder consultation round in the summer of 2020.